District Rebrand
The Shelby County Board of Education has officially voted to rebrand our District as Memphis-Shelby County Schools. Rebranding is one of several strategies as we reimagine education, schools, and communities while raising the national profile of our District. A name is our greatest connection to ownership and identity. With more than 80 percent of students living in the city limits of Memphis, changing our name will reflect the District’s geographic location and the families we serve. The rebrand will begin immediately and can take up to five years to complete.
Immediate Changes
The District’s DBA (doing business as) has changed from Shelby County Schools to Memphis-Shelby County Schools; however, the District will keep its legal name as “Shelby County Board of Education.” The community will begin to see changes, including new imagery, across our social media platforms and website.
FAQs
The Shelby County Board of Education has officially voted to rebrand our District as Memphis-Shelby County Schools (MSCS).
What is the District's plan for rebranding? Why now?
When legacy Memphis City Schools merged with Shelby County Schools, it naturally adopted the SCS name and logo because they represent the entirety of the county landscape. What we know is that more than 80 percent of students live in the city limits of Memphis. Rebranding is one of several Reimagining 901 strategies as we reimagine education, schools, and communities while raising the national profile of our District. Rebranding the District includes implementation of a new logo, signage replacement, website redesign, community and branding awareness, etc. The rebrand proposal was presented last spring at the State of the District. It's now time to move forward with implementation.
When is this change happening?
The Shelby County Board of Education approved the recommendation to change the DBA (doing business as) name of the District from Shelby County Schools to Memphis-Shelby County Schools (MSCS) at its business meeting on Tuesday, Jan. 25, 2022. The DBA name change took place immediately after the Board vote. The District will keep its legal name as “Shelby County Board of Education.” Some phases of the rebrand will begin immediately and full implementation can take up to five years to complete.
Will the District need/ask for more money for the rebrand?
No, the District will not seek additional funds for the rebrand. As with any large organization or company, we have designated funds in the District budget for marketing and awareness campaigns.
Will the District website change? What about social media accounts?
Yes, a new domain has been secured by the District, and we will share the website link once the site has been migrated. We are in the process of updating references to the name change (new DBA) throughout the site. District social media account names will not change immediately.
Will the District logo change?
Yes, the new Memphis-Shelby County Schools logo tentatively will be revealed at the State of the District, Feb. 23, 2022. Some phases of the rebrand will begin immediately and full implementation can take up to five years to complete. You will receive updated guidance, as we approach each phase. Please contact [email protected] if you have questions about logo usage.
What is the expected impact or outcome of a rebrand for education, schools, and communities?
A name is our greatest connection to ownership and identity. With more than 80 percent of students living in the city limits of Memphis, changing our name will reflect the District's geographic location and the families we serve.
For updated information on District branding, please click here. Questions may be directed to [email protected].